Nivea
Bring it on
–––  The process

Above: comparative board and still from the Nivea shoot
Some reference boards behind the Art Direction for the Nivea Bring It On Campaign. The stick against the wall photo is probably the funniest image I’ve ever included in a reference board. However I still like it’s singular expression of bareness, which I think comes over in the sunloungers shot.

Above: comparative board and still from the Nivea shoot



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